Design with purpose


We love the Bauhaus mantra: ‘Form follows function’.
Our deeply held beliefs and principles — coupled with a robust three-stage process inherent in our business name — guide us to achieve positive outcomes.
From that very first hunch all the way through to final production, our process is hard-wired to create solutions that really work. That transform perceptions and influence behaviour and deliver tangible measurable benefits. (Often this means an increase in footfall).
A fruitful creative process relies on open collaboration. So that fresh insights and hidden assets constantly emerge, as we keep a shared horizon firmly in our sights. 

 

“There has been a marked increase in both footfall and ticket sales that we can attribute directly to this campaign.”

Steve Donald, Director of Visitor Engagement, St Paul’s Cathedral

 

T is for Think

This is the start of everything, where we take a step back and enable people to see things afresh.

It’s where we explore problems, see opportunities and turn hunches into tangible ideas.

We ask all kinds of questions:

  • How are we going to turn an aspiration into an accomplished solution?
  • What do we need to equip us?
  • How far can we push the boundaries?
  • What are we up against?

In our Discovery workshops we lay the creative foundations for what follows.

As we see it, breakthrough insights lead to breakthrough outcomes.

C is for Create

There are few things more satisfying than going through the alchemy of the creative process. Of making the unseen both visible and tangible.

We always work from a brief rather than to a brief. Treating it as a launchpad – rather than a constraint.

Having identified the primary challenge, this is where we birth, develop and refine the solution. And then build it.

The solutions come in many shapes and sizes.

Anything from brand identity and advertising campaigns…  design for print… to or exhibitions and interpretation work… to web development and digital solutions.

We firmly believe the most effective design emerges when there’s a spirit of true collaboration.

E is for Engage

Effective design is transformative; through the power of engagement, we generate positive outcomes.

Here are just three examples of the solutions and results we’ve created:

While many of our clients tend to ‘sell’ places and experiences, so that our priority is often to increase footfall and to enhance a visitor’s experience, we are used to applying our design skills to a wide mix of client types. From business-to-business to retail, from educational to charities and the creative arts.