Why pay for a new bike every time your child outgrows their last one?
Created by a husband-and-wife team, Kids Bike Xchange (KBX) recognised the dilemma faced by other cycling families. In 2017, we brought an innovative new start-up into the world — helping them with their name, their story, their website and their branding.
By enabling parents to lease instead of buy, KBX’s service gives parents a new level of flexibility — one that means their child(ren) will always have a bike that fits.
However, people are creatures of habit. They don’t take to new ways of doing things overnight, so we knew we had our work cut out.
The initial ‘discovery’ workshop
We set out to make their story irresistible, to get past parents’ scepticism, and to get them to warm to a brand new proposition. The project was kick-started with an in-depth ‘discovery’ workshop, to make sure we were equipped with the knowledge and insights to bring this new idea to life.
ClientKids Bike XchangeServicesBranding and web design
