Cleverly hidden ideas
People have always enjoyed discovering the hidden messages that are often to be found in company logos. Little gems which are sometimes slow to reveal themselves, or subtle visual features which may never even get spotted by those who interact with them. So what’s the point? Well, possibly one of the intentions is to not bombard people with excessive visual information all in one go, and a second reason is to perhaps make the the viewer feel clever once they’re in on the secret. In other words, once you know you won’t forget—so the organisation or company has managed to touch you in a deeper, more subliminal manner.
Clever eh? Well that’s enough of the theory, here are a selection of well-known logos each with a hidden meaning or bonus which were published recently on Telegraph online, including a much loved favourite, the Toblerone symbol which features in its mountain symbol an animal that rhymes with a fruit.
Related Posts
Ticket to ride
Since the Elizabeth line opened, Beatles fans not familiar with London are reportedly getting lost looking for the famous zebra crossing on the Abbey Road album in Abbey Wood.
Seeing the Light
Tomorrow sees the opening of a new exhibition at Turner’s House. For the first time, the general public can experience the profound impact that Turner’s time in Italy in 1819 had on this much-loved ‘painter of light’.
On community funding
This short two-minute video may just change your perspective on what’s possible at the moment, both for community-based projects and also for design creatives.
The Adventure Continues…
So what do you think might be the common thread between these much-loved British sitcoms: Dad’s Army, Rising Damp, the Likely Lads, The Good Life, Up Pompeii and Porridge?
Our response #AMTHGF
During these difficult times, our focus has been on those who rely on ‘footfall’ in particular arts venues, tourist attractions, and heritage sites.
Can design boost footfall?
As a branch of visual communication, graphic design has for many decades played its part in attracting visitors to places and attractions.