Cleverly hidden ideas

People have always enjoyed discovering the hidden messages that are often to be found in company logos. Little gems which are sometimes slow to reveal themselves, or subtle visual features which may never even get spotted by those who interact with them. So what’s the point? Well, possibly one of the intentions is to not bombard people with excessive visual information all in one go, and a second reason is to perhaps make the the viewer feel clever once they’re in on the secret. In other words, once you know you won’t forget—so the organisation or company has managed to touch you in a deeper, more subliminal manner.

Clever eh? Well that’s enough of the theory, here are a selection of well-known logos each with a hidden meaning or bonus which were published recently on Telegraph online, including a much loved favourite, the Toblerone symbol which features in its mountain symbol an animal that rhymes with a fruit.